I use a design thinking approach to help you acquire and delight customers. At the end of the day, what matters most to me is having a meaningful impact on meaningful brands. You're the chef and I’m the secret sauce that helps you level-up and expand your following of loyal users.
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I focus on understanding the user through observation, and engagement. This often includes on-on-one interviews.
I synthesize findings into needs and insight patterns. I’m looking for key concepts or changes that will define success for this project.
I generate ideas based on clearly defined needs. I use creativity and practical problem solving to explore solutions and generate ideas.
I build working examples of ideas, filtered down and updated based on business and user goals.
I test using a high-fidelity prototype. I uncover weaknesses, and identify areas for further development.
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