As a creative and versatile designer with over 20 years of experience spanning graphic design, branding, layout, web design, and strategy, I bring a holistic perspective to every project. For the past four years, I have specialized in product design, leveraging my expertise in UX, visual design, and cross-functional collaboration to deliver simple, research-driven solutions for complex challenges. I am passionate about crafting delightful, accessible experiences that empower users and advance stakeholder goals. Known for strong technical acumen and a proven ability to lead projects from ideation through launch in fast-paced, mission-driven environments.
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I focus on understanding the user through observation, and engagement. This often includes on-on-one interviews.
I synthesize findings into needs and insight patterns. I’m looking for key concepts or changes that will define success for this project.
I generate ideas based on clearly defined needs. I use creativity and practical problem solving to explore solutions and generate ideas.
I build working examples of ideas, filtered down and updated based on business and user goals.
I test using a high-fidelity prototype. I uncover weaknesses, and identify areas for further development.
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